I got this automated email from google this morning.
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Be ready for what's next with Google Analytics 4
Our next-generation measurement solution, Google Analytics 4, is replacing Universal Analytics. On July 1, 2023, Universal Analytics properties will stop processing new hits. Read our latest blog post to learn more about the Universal Analytics turn down.
"""
Top comments (3)
Google's Universal Analytics (Google Analytics 3.0) is being deprecated and will go away in July 2023, so we should migrate to Google Analytics.
Making the switch to Google Analytics 4: support.google.com/analytics/answe...
Migrate from analytics.js to gtag.js: developers.google.com/analytics/de...
I will definitely read this article.