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Ben Halpern
Ben Halpern

Posted on

"Display Ads" will be renamed "Billboards" in the near future

A big priority this year has been to simplify and empower admin's abilities to put content in various locations, such as sidebar, feed, etc. to have control over community design and messaging.

As part of this we honed in on the "Display Ad" component to build it out rather than build out a whole new thing.

Part of that is renaming this component to "billboard". You can still use it as an ad if you want, but in general this is the flexible optimizable box for lots of customization needs.

Heads up: We will be removing some functionality in place of doing more with billboards.

We will have a more official deprecation notice later, but billboards will ultimately replace "broadcasts" — and we will be deprecating "listings" as well.

Top comments (4)

patriciavegasenecaniaga profile image

The article presents an intriguing perspective on the future of display ads, suggesting they will evolve into what's essentially termed as "billboards" in the digital realm. This rebranding signifies a shift towards a more traditional advertising approach in the digital space, akin to physical billboards. While it's an interesting concept, it raises questions about the effectiveness and adaptability of display ads in an evolving digital landscape. Small businesses, particularly, may need to reevaluate their digital advertising strategies to ensure they remain relevant and impactful. This shift underscores the importance of corporate reputation management for small businesses, as staying abreast of industry trends is crucial for maintaining competitiveness.

platoalt profile image

When it comes to advertising, LinkedIn Ads is a good idea in many cases. In my case it was a bull's-eye. I recommend this post on this topic:

lisastone96 profile image
mickcod profile image

Intresting post